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Metaphors to Build Narratives

When giving a speech, create a captivating narrative by using recurring metaphors to paint a rich and complex picture. In speeches, you might touch on various topics and perspectives, even conflicting ones, without the luxury of a table of contents or lengthy descriptions to tie them together. Oral content will be much better remembered if metaphors are used: A tree can symbolise a long life or generations (the ‘family tree’), a shield symbolises protection, a puppy symbolises playfulness.

A helpful structure for such speeches is to employ metaphors, like the idea of a topic, institution, or period of history having different ‘faces.’ We’re accustomed to facial expressions conveying various meanings, so mentioning ‘another face’ serves as a transition to exploring a different angle or perspective.

Alternatively, consider using the metaphor of ‘colours’ to illustrate how different perspectives can be perceived, much like the diverse meanings expressed through various colours.

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