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Memorise, Negotiate, and Convince
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The Power of 3 in Persuasion

The magical number 3: Unlock the magic of three when you’re making your case! Three arguments are just right – not too confusing, but super persuasive. In negotiations, kick things off with a strong point, and your audience will naturally expect more. The power of three lets you start strong and then smoothly add two more reasons. This way, your audience feels like they’ve got all the info they need to make a smart decision. Bonus: it’s way easier for you to remember three points instead of a bunch. Keep it simple, impactful, and easy to remember!

Shu, S. B., & Carlson, K. A. (2014). When three charms but four alarms: Identifying the optimal number of claims in persuasion settings. Journal of marketing, 78(1), 127-139.

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